estabrook group (eg) is an established boutique agency that specializes in strategic media relations and brand positioning which effectively communicates and maintains the image and essence of a company or high-profile individual. eg brings a creative and sophisticated approach to each and every assignment, providing unparalleled strategic thinking and communications planning. Our integrated approach includes creating focused brand imaging programs and marketing-based public relations.

eg has worked with a highly select and diverse list of companies, athletes and individuals such as Will Packer, NBA Champion Andre Iguodala & LeBron James, QVC, Talkspace, MSN and Bing,, POPSUGAR Inc., State Farm, ABC Radio Network, HELP USA.

Keith Estabrook's career spans more than two decades of strategic communications and marketing experience in the media industry. Before forming eg in 2005, he served as Senior Vice President of Corporate Communications for Sony BMG, the company formed from the merger of Sony Music Entertainment and BMG Entertainments. From 2002 until 2004, Estabrook was the chief communications executive for Sony Music, directing all worldwide media relations for the company, as well as developing the communications strategy for the Sony Music and BMG merger and integration. Before working at Sony Music, Estabrook held the top communications post at BMG.

Prior to establishing himself as a leading executive in the music industry, Estabrook served as vice president of Corporate Communications for Hachette Filipacchi Media. During his seven-year tenure as the most senior communications executive with the global magazine publisher, he was responsible for the re-launch of Elle magazine, the highly successful launch of George magazine and co-produced the documentary, "Unzipped," a 1995 Audience Award winner at the Sundance Film Festival. In 1996, Estabrook was named one of Advertising Age's "Top 100 in Marketing."

clients | past + present

Will Packer Media & Will Packer Productions | QVC | HELP USA | MSN | Talkspace | Johnson Publishing | | Reveille | State Farm | POPSUGAR Inc. | Excel Sports Management | ABC Radio Network | Duke Ellington School of Performing Arts| NARAL Pro-Choice America | The National Society of Leadership and Success | Pitch UK | DYNE

Outbrain | Bkstg | Andre Iguodala, NBA | LeBron James, NBA | Tyson Chandler, NBA | Luol Deng, NBA | Marquette King, NFL | Thomas Jones, NFL | Terrell Owens, NFL | Bryan Terrell Clark, actor | Michael Kenneth Williams, actor | Jay Williams, ESPN analyst | Jalen Rose, ESPN analyst | Reveille Productions

a sampling of our work

special projects

The Players Technology Summit. Coming soon.